Investor Relations

The financial infrastructure
for Latin America's next frontier.

Bolivia mandated electronic invoicing for 800,000+ businesses. We built the only cloud-native platform designed for Bolivia's actual tax system, and we got there first.

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800K+
Addressable businesses in Bolivia
Oct 1
SFE compliance now mandatory
0
Native cloud competitors at launch
$50K
Pre-seed raised from angels
The opportunity

A government mandate created the market.
We built the product.

Bolivia's tax authority (SIN) mandated that all 800,000+ registered businesses transition to electronic invoicing through the SFE system. That deadline passed October 1, 2026, compliance is now legally required, and penalties are in effect.

🏛️
Government-created demand
This isn't a market we need to convince. The Bolivian government issued a mandate with no opt-out path. Every NIT holder must comply or face SIN penalties, creating forced, immediate adoption.
🚫
Zero native competition
QuickBooks, Xero, and regional alternatives don't connect to Bolivia's SIAT API and don't know Bolivia's tax rules. We launched as the first and only purpose-built solution.
🌎
Repeatable across LATAM
Bolivia is the beachhead. Similar e-invoicing mandates exist or are emerging across Peru, Ecuador, Paraguay, and other Latin American markets, the same playbook applies.

Business model

Simple SaaS. Monthly recurring revenue.

Subscription pricing in USD, invoiced monthly. All tiers include full SFE compliance, AI bookkeeping, and the RCV filing assistant. Revenue is predictable and scales with invoice volume, not headcount.

Plan Price Invoice volume Key additions
Basico $29 / month Up to 200 invoices/mo SFE invoicing, AI bookkeeping, basic reports
Profesional $79 / month Unlimited Collections automation, multi-user, priority support
Empresa $199 / month Unlimited + API API access, dedicated CSM, multi-entity, custom reports

Unit economics note: At $29/month average (conservative blended), 1,000 customers = $348K ARR. At $79/month average, 1,000 customers = $948K ARR. Bolivia's addressable market of 800,000+ businesses represents significant scale potential even at low penetration rates, 1% penetration at $79/month average = $7.5M ARR.


Traction

Early, but moving fast.

We launched in mid-2026, ahead of the October 1 compliance deadline. Here's where we stand.

Blog & content
37 posts
Bilingual (EN + ES), covering SFE compliance, IVA, collections, driving organic search traffic
Website
contably.co
Live and indexed. Google Search Console actively crawling. Trackers: GA, HubSpot, reb2b, Warmly
Jobs posted
5 roles
Fractional CTO (Mexico), Full-stack Developer (Bolivia + Mexico), Designer, Sales, Customer Success
Capital raised
$50K
Pre-seed raised from angels. Now seeking seed investment to accelerate hiring, sales, and SFE certification

Roadmap

Where we're going.

Our roadmap is built around three phases: compliance anchor, full accounting stack, and LATAM expansion.

Completed
Phase 1, Q3 2026
Product launch & compliance positioning
Website live, blog content published, brand established, careers page active, Product Hunt launched, Crunchbase listed. Organic traffic and lead capture in place ahead of the Oct 1 deadline.
In progress
Phase 2, Q4 2026
SFE certification, first customers & seed raise
Complete SIN/SIAT SFE certification, onboard first paying customers, scale engineering team in Bolivia and Mexico, close seed round to fund 12 months of product development and growth. CTO is in place.
2027
Phase 3, 2027
Full accounting stack & collections at scale
Payroll (planilla), multi-entity management, advanced financial reporting, banking integrations. Grow to 500+ paying customers in Bolivia. Begin Peru/Ecuador market research.
2028+
Phase 4, LATAM expansion
Regional platform for e-invoicing mandates
Apply the Bolivia playbook to other Latin American markets with similar e-invoicing mandates. Position Contably as the compliance-first accounting platform for frontier LATAM markets.

Team

Built by operators who know the market.

The founding team combines software product experience with deep knowledge of the Bolivian market and its tax compliance requirements.

CP
Co-founder & President
Strategy & Investor Relations
Serial LATAM entrepreneur, Contably is their second Latin American startup. DePaul MBA. Leads go-to-market strategy, fundraising, and strategic partnerships across US and LATAM markets.
CEO
Chief Executive Officer
Operations & Market
Boots on the ground in Bolivia with deep expertise in finance and accounting. Leads day-to-day operations, customer relationships, and SFE compliance execution in-market.
CTO
Chief Technology Officer
Engineering Leadership
Based in Argentina with a strong AI focus and proven experience leading engineering teams of up to 70 engineers. Driving Contably's technical architecture and AI-powered bookkeeping capabilities.
COO
Chief Operating Officer
Product & Operational Strategy
Deep strength in product strategy and operational execution. University of Chicago Booth School of Business graduate. Drives process, product roadmap, and organizational scale.

Interested in investing?

We're raising a seed round to fund SFE certification, first customer growth, and initial team hiring. Reach out to start a conversation.

Get in touch →

investor.relations@contably.co · contably.co · Santa Cruz de la Sierra, Bolivia